Today’s businesses have already collected more data on their serves about their customers, their partners and themselves, than they know what to do with. As a result, innovative companies have created great products and services offering data analytics and visualisation giving businesses real-time insights and actions – the rise of Big Data!
This trend has mostly been used in describing a business trend, ignoring the slower and more subtle rise of the big, personal data.
A great example of big, personal data is the rise of data gathering devices such as the Basis watch, Nike FuelBand, Withings Wifi scales and the Moves app, with the aim of improving health through making the individual aware of their day-to-day actions.
Now, I’m a sucker for data and believe the more I know about myself the better, as this allows me to live a more efficient life (I’m a true German at heart). The issue I currently have is that I did not decide to stick to one manufacturer/ecosystem: I have a Nike FuelBand, Withings scales and just downloaded the Moves app, meaning I am collecting data with three different companies with no way to combine it.
This is still pretty early on in the big, personal data movement, but I believe that there is a real need for a company to work on getting access to the dispersed data and allow individuals to analyse and visualise their personal data themselves.
The main challenge here is getting access to the different data sources and then ensuring that the data can be combined to form a single data set.
A challenge, but an interesting one!